Bootylicious singer, songwriter, dancer and actress – Beyoncé Giselle Knowles-Carter wrapped up a $5million dollar endoresment deal with Pepsi. Beyonce will be appearing in TV adverts and her face will appear in limited edition collectable Pepsi cans. Beyonce has been selected for this deal as she will help attract consumers to Pepsi as part of their ‘Live for Now’ campaign.
The TV advert that will feature Beyonce will be released early 2013. Pepsi will be sponsoring Mrs Jay-Z’s tour next year also in link with the release of her new album. (Good timing ehh?) & if that isn’t enough for you…
On February 3rd 2013 Beyonce will be headlining the half time show at the Super Bowl XLVII and people attending will be the first to grab themselves a Beyonce Pepsi Can. The cans will then be released globally to consumers in March, starting in Europe.
She has previously endoresed for Pepsi back in 2004 featuring in the advert with the theme of “Gladiators” alongside singers Britney Spears, Pink, and Enrique Iglesias.
New album, a tour, Pepsi Endoresment and headlining at Super Bowel XLVII –
A great comeback after giving birth to baby Blue-Ivy – Fathered by Jay Z (Shawn Corey Carter)
Well done B!