Katie Holmes Signs Deal With Alterna Haircare

After being the first face of Bobbi Brown Cosmetics, Katie Holmes joins Alterna Haircare as Spokesperson and Co-Owner. Holmes shows off her silky locks in their Spring campaign which begins in February. Stealing Jennifer Aniston’s spotlight as she also has previously been the face and is co-owner of the company.

“I love that Alterna uses natural and organic ingredients and stays away from harsh chemicals like sulfates and parabens, It’s good for my hair and good for the earth, so I feel good using it”
“When it comes to hair, great style should be sustainable, Using the right products means you don’t have to work as hard to look and feel your best.” Katie said in a statement.

Katie’s fashion line – Holmes & Yang, which she co-designs with stylist Jeanne Yang, is rumoured to be in New York’s Fashion Week’s schedule.

Here are the two images for Alterna Haircare’s campaign. It states in one image for Bamboo Smooth Kendi Oil, ” TRANSFORMATION, after just one use” … I’m sure that doesn’t include the colour change of her hair from each picture? – Edited much ?



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