20-year-old Kate Upton – the new face of Sam Edelman, models the brand’s first major campaign for footwear in a striking black & white photo shoot. The New York footwear brand made the most of kates curves in their Spring/Summer 13′ adverts. The ads in both digital and print began out Monday 28th January and will run for 6 months.
David Lipman(the campaigns photographer), told Women’s Wear Daily – “We chose Kate because she isn’t stick thin. She’s beautiful and all-American”
Kate goes from sitting seductively at a windowsill with a view of the Manhattan skyline to sitting on the floor surrounded by Sam Edelman shoes. Kates collaboration with Sam Edelman marks a milestone in her modelling career as it is her first major fashion campaign
The brand has also recently added outwear and handbags.