As Diet Coke celebrates its 30th anniversary, Marc Jacobs has been announced as Creative Director for 2013.
“I feel very privileged to be the new creative director of Diet Coke and put my stamp on the 30th anniversary campaign” – “Diet Coke is an icon – and I love an icon.” said Jacobs.
Marc Jacobs has designed a limited edition collection of Diet Coke bottles and cans for the anniversary. They are set to be unveiled and sold next month across 11 countries including Britain, Iceland and France. Diet Coke have launched a quircky short film starring the designer – Check it out here… Can you believe he is going to turn 50?