First Look at Rihanna’s River Island Campaign

Following from RiRi’s collection being showcased during LWF, Rihanna has cast models Jourdan Dunn, Charlotte Free, Tao Okamoto, Ataui Deng, and Bambi Northwood Blyth for her River Island campaign, shot by photographer Mario Sorrenti.

  This 90’s inspired fashion collection’s campaign DOES NOT feature Rihanna herself. I find this quite surprising although it is a good opportunity to the models chosen to represent Rihannas Collection in the ad.

Her collection has been critised, I believe the clothes I have seen so far are very simple and cheap looking but if Rihanna can wear it then it is automatically viewed as ‘FASHIONABLE’… Naa I don’t fall for that…What do you think?

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