Chime for Change aims to raise awareness and funds in support of girls and woman around the world, through sharing stories about inspiring females. Gucci’s global campaign for female empowerment, specifically education, health, and justice was launched by Frida Giannini, Salma Hayek and Beyonce Knowles-Carter.
Frida Giannini stated – “This is the emergency and the opportunity of today,”… “We have reached a significant moment in the history of girls’ and women’s empowerment and now is the time for change. I think it is essential for girls and women to see and celebrate what is possible. I hope that through Chime we can help the voices calling for change to become so loud that they cannot be ignored.”
“I am proud to be joining the growing international movement on behalf of girls and women around the world… “I believe that by working together we can change the course of history to ensure that girls and women are empowered to realise their potential and thrive.” – said Hayek
Beyonce said – “I have always felt strongly about equal opportunity for women. Girls have to be taught from early on that they are strong and capable of being anything they want to be… “It’s up to us to change the statistics for women around the world. I’m honoured to be in the company of women who live fearlessly and set an example for the next generation of young ladies.”
Check out this short film below with music from Beyonce and a narration from Salma Hayek…