Adverts for Ford’s new Figo car have been leaked from India at JTW who are part of the one of world’s largest advertising agencies – WPP.
Images consist of the Kardashian sisters tied up in the back of the car and gagged, with Paris Hilton at the front seat winking. Another shows former Italian Prime Minister Silvio Berlusconi showing a peace sign while three woman are in the back of the are also tied up and gagged. The third image shows Michael Schumacher at the front of the car with Sebastian Vettel, Fernando Alonso, and Lewis Hamilton tied up and gagged in the back. – PR stunt or not? Ford need to monitor their creations!
“These posters were created by individuals within the agency and did not go through the normal review and oversight process. After a thorough internal review, we have taken appropriate disciplinary action with those involved, which included the exit of employees at JWT,” -WPP said, according to a Reuters report.
Ford released an apology – “We deeply regret this incident and agree with our agency partners that it should have never happened. The posters are contrary to the standards of professionalism and decency within Ford and our agency partners. Together with our partners, we are reviewing approval and oversight processes to help ensure nothing like this ever happens again”
WPP released their apology to CNBC- “We deeply regret the publishing of posters that were distasteful and contrary to the standards of professionalism and decency within WPP Group. These posters were never intended for paid publication and should never have been created, let alone uploaded to the Internet. This was the result of individuals acting without proper oversight and appropriate actions have been taken within the agency where they work to deal with the situation”
The employees responsible have now been fired, not sure if it was linked to the Kardashians considering legal action over the leaked images as Khloe stated to Access,
“[The ad was] very rude and disgusting”
For an agency to have created these adverts just shows the lack of professionalism taken and the lack of respect towards their company and the celebs. The adverts became very controversial … HAS FORD DONE ENOUGH TO APOLOGISE OVER THIS?? A joke taken too farr or not?