Primark Announce Partnership with ASOS.

Budget fashion chain Primark which has 257 stores across eight countries including Britain, Ireland and Spain have announced their partnership deal with ASOS.com.

Although Primark are against the brand having their own online retail outlet they are jumping on the same bandwagon as River Island, Lipsy, New Look, D&G, Boy London and many many more with selling their products via the website.

A Primark spokesman stated, “Primark is undertaking a very limited trial of online sales with ASOS…This trial relates to a small number of fashion items and will give the company some insight into online retailing.’

An ASOS statement read, “As an online fashion destination, ASOS delivers an edit of the brands and product that are relevant to its twenty-something target market… Primark is part of that mix. As such, a small selection of Primark’s most fashion-led pieces are available on ASOS from today.”

What are your thoughts, Is it a good idea or not?…

primark

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