Primark Announce Partnership with ASOS.

Budget fashion chain Primark which has 257 stores across eight countries including Britain, Ireland and Spain have announced their partnership deal with

Although Primark are against the brand having their own online retail outlet they are jumping on the same bandwagon as River Island, Lipsy, New Look, D&G, Boy London and many many more with selling their products via the website.

A Primark spokesman stated, “Primark is undertaking a very limited trial of online sales with ASOS…This trial relates to a small number of fashion items and will give the company some insight into online retailing.’

An ASOS statement read, “As an online fashion destination, ASOS delivers an edit of the brands and product that are relevant to its twenty-something target market… Primark is part of that mix. As such, a small selection of Primark’s most fashion-led pieces are available on ASOS from today.”

What are your thoughts, Is it a good idea or not?…



Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s