GUESS have cast their FIRST Indian model!!
Former Miss World and Bollywood Star… Priyanka Chopra is the new face of GUESS. The campaign images were shot by Bryan Adams and will be out on campaign in December. Priyanka will be a star in 87 countries were GUESS have a brand presence… A huge huge stepping stone for her!
“Being the next Guess girl was something that I would have never thought of, but when I met Paul [Marciano, Guess creative director], he was like, ‘You’re it. It has to be you.’ I’m like their first brown model,” Chopra told WWD. “For a global fashion brand, for them to move their campaign into a global space, for me it’s an honour.”
Priyanka joins the list with fellow Bollywood actors Shahrukh Khan who worked with Tag Heuer and Aishwarya Rai Bachchan who worked with L’Oreal as a global fashion ambassador. Its great to see famous Bollywood actors/actresses, who are treated like royalty back home, just starting out in a wider world with global brands and representing their heritage.
“Priyanka’s confidence, strength and sensuality reflect the qualities I always look for in a model,” said Paul Marciano, founder of the brand. “She reminds me of the young Sophia Loren and the top actresses of the 1950s. With the Indian movie industry exploding on a global stage, and GUESS having a brand presence in 87 countries, we could not have found a better global brand ambassador. Choosing Priyanka reinforces our celebration of multi-talented, dynamic and accomplished women.”